WHISPERS in the dining car
Immersive Experience like no other
Once upon a Railway Museum...
Welcome to the Southeastern Railway Museum in Duluth, GA, a premier destination for those interested in transportation history. Established in 1970 by the Atlanta Chapter of the National Railway Historical Society, it was recognized as Georgia's Official Transportation History Museum in 2000.
Spanning 35 acres, the museum showcases over 90 pieces of rolling stock, including historic Pullman cars, classic diesel and steam locomotives, and freight cars. The museum offers an educational atmosphere that highlights the cultural and technological significance of railroads in the region. It operates as a nonprofit organization, supported by grants, donations, and community involvement
Overview
Defining the Problem
Despite a 4.6-star average Google Review rating, the SE railway museum struggles across various areas — technology, accessibility, operations, repeatability, and etc, each individually limiting the overall experience of the museum.
✓ Good online presence with social media activity
✓ Good reviews
✓ Local media endorsements
✗ Not enough new audience engagement
✗ Most articles/endorsements are old
✗ Limited pre-visit insights (lack of pictures)
How might we enhance the SE railway museum's overall experience by addressing limitations — technology, accessibility, operations, repeatability, etc., thereby elevating the overall visitor experience and ensuring long-term sustainability and success?
After working for over a year in the international event agencies and creating over 30 authentic experiences, I have been intrigued by the idea of bringing an immersive quest into the railway museum. Inspired by the "Murder on the Orient Express" novel, my own experience with escape rooms and "Cluedo", popular investigation board game – idea felt like a creative and strong solution to the existing problem.
Why Quest?
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Сonsistent high 4.2+ ratings within escape rooms in Atlanta, GA
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Low-cost easy to produce experience
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Quest can be catered to a large group of people
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Easy maintenance (most spending is on printed materials)
Selling points
You're
invited!
Meet the Characters
Get to know your company for the night. Bright and mystical six ladies and gentlemen are to travel in our Southeast Express and share with you the secrets never revealed before.
*Click on the cards to read their story.
Welcome to the Gilded Age
Six friends. Same circle. Same love. Same secrets.
Jack Prost is running for President and goes in a political tour to support the new campaign. He invites the closest circle to travel with him on the Southeast Express as he wants to be surrounded by friends and loyal witnesses of his ongoing political success. Three ladies and three gentlemen join Mr. Prost on the ride where secrets will be spilled and ugly truth will be revealed. One of the six is a spy, doing their best to obscure their identity and exit the country without gathering any attention. Everyone is suspected, and everyone is in danger.
As the journey begins, everyone is forced to share more than they are willing to. Can the six of them define who is the spy before their lives are jeopardized and the first blood is spilled?
Dive in the mystery
Ready to go?
1
Our show starts at 8 pm when the hidden secrets of the night start to unveil. Our guests arrive to the museum entrance, where an officer awaits them and checks their documentation (RSVP and tickets).
2
Fog machine helps to establish an obscure ambience of the place, so guests are floating through to their next destination. The scene is dedicated to create an impression of starting railway journey. Jazz notes mixed with the sounds of train getting ready to depart are supporting the atmosphere.
3
At the reception, a woman, dressed in the 20s style train stuff dress welcomes them and offers a map they need to follow to make their journey as well as the latest gazette, featuring that a USSR spy tries to exit the country, it is known that he or she travels within one of the railways that our guests board and can casually join one of the groups. Everyone become a part of this breath-taking chase to unveil who of the 5 characters is the spy. The game begins!