About
My time at Kate Spade New York was a pivotal moment in my professional development, marked by deep creative collaboration and hands-on experience within a world-class fashion brand. In 2023, I joined the Creative Marketing team as a Graphic Designer.
Under the mentorship of Luz Jacome, Director of Brand Creative, I was entrusted with preparing and completing key marketing materials for the Holiday 2023 campaign – including PDP and editorial imagery tailored for both digital and physical platforms.
I had the opportunity to attend photoshoots for upcoming collection releases, working closely with photographers and the packaging design team to ensure visual cohesion across touchpoints.
I also participated in weekly management meetings, gaining valuable insight into how creative efforts connect with broader brand performance and strategic priorities.
Campaign in work
