Speedchain
Senior Visual Brand Designer — brand systems, product storytelling, campaigns, motion, and creative direction.
Series A raise supported
accounts scaled during the growth phase
increase in social reach through campaigns & motion
growth in transactions supported through the product experience
The Challenge
Designing for a company moving fast
As Speedchain scaled, the challenge was no longer creating individual assets—it was building a cohesive system that could support a growing product, sales organization, investor narrative, and market presence. This is important because it sets up the senior-level problem you were solving.
Automatic Coding
AI Receipt Agent
Card Management
Budget Alerts
Real-Time Job Costing
Dynamic Spend Controls
Group Spend Controls
ERP Sync
Building the Brand System
Building a system, not just a look
I evolved Speedchain’s visual language into a scalable system spanning product, web, campaigns, sales, investor materials, and events—giving teams a consistent foundation while leaving room for rapid experimentation.
Codes, tracks, uploads
Making the Product Easier to Use — and Easier to Sell
As Speedchain evolved from a spend-management product into a broader AI-powered platform, I helped shape both the experience itself and the story around it. I led design across the platform, Agentic AI features, iOS launch, website, demos, and product marketing—creating a more cohesive journey from first impression to everyday use.
Mobile Experience
Manage spend, review transactions, and take action from the field.
Agentic AI Everything
Move money, check balances, and handle routine tasks in plain language.
Platform Redesign
Reworked core workflows to make complex account and card management clearer and faster.
