TYR is an ultimate Gen-Z inspired E-vehicle.
Aligned with Gen Z’s digital fluency, our cars are a testament to their pursuit of harmony and commitment to eco-conscious living, suitable for any life phase, from academia to professional landscapes, from introspection to social connectivity.
In today’s fast-paced environment, a car can improve quality of life by offering the freedom to travel where and when one desires.
In this inspiring concept project, sponsored by Savannah College of Art and Design (SCAD), I had an honor to be a Marketing and Branding Lead.
I have created a booklet, reflecting the whole process and philosophy behind our vehicle, as well as I directed and created a marketing campaign for it.
Our car went a long way –
from prototypes inspired by natural animal forms and environments in which they exist to the harmonic unity between off-road experiences and city life. Our e-vehicle is designed to follow you in your endeavors and evolve alongside with your own journey.
Combining the best of both worlds –
it offers the swiftness and precision reminiscent of the Safari, integrated with practical features inspired by the Forest. This innovative fusion delivers a unique combination of speed and utility, ideal for those who value adventure coupled with convenience.
