See Project LIVE

See Project LIVE

RayCor Consulting Re-Brand

A brand and digital transformation for a New York risk and compliance consultancy operating at the edge of fintech, AI, and emerging regulation.

RayCor Consulting Re-Brand

A brand and digital transformation for a New York risk and compliance consultancy operating at the edge of fintech, AI, and emerging regulation.

A system credible to founders, regulators, and institutional partners.

RayCor had operator-level regulatory expertise, but its identity and site still signaled conventional consulting. The work needed sharper differentiation and a governance system built for the teams shaping what comes next.

Web Design

Art Direction

Brand Design

A system credible to founders, regulators, and institutional partners.

RayCor had operator-level regulatory expertise, but its identity and site still signaled conventional consulting. The work needed sharper differentiation and a governance system built for the teams shaping what comes next.

Web Design

Art Direction

Brand Design

Before

BEFORE — Previous logo white

BEFORE — previous logo color

BEFORE — Previous homepage

BEFORE — about page

BEFORE — AIRE

BEFORE — mtl fasttrack

Brand Direction

Designing for a law firm of a new era

The identity uses restraint, precision, and systems thinking to project regulator-facing authority without defaulting to the visual language of legacy consulting.

BRAND SYSTEM — Logo, type, color and graphic language

Logo & Key

Logo & Key

Colors

Colors

#FF2DAA

Hot pink

#33E2FF

Turquiose

#3F00DE

Fututistic purple

#000621

SPACE Purple

Typography

Typography

logo

headlines

body text

Digital Experience

New web experience for the new type of user

A modular architecture brings Fractional Executive Oversight, AI & Emerging Risk, Remediation & Response, and Regulatory Infrastructure into a clearer system for complex work.

after — homepage

after — about page

after — AIRE

after — mtl fasttrack

after — homepage

after — about page

after — AIRE

after — mtl fasttrack

AIRE is positioned as a product architecture within RayCor: a governance experience that extends the firm’s expertise into a more scalable, connected offer.

Outcomes

Clearer positioning

Clearer positioning

Scalable service/product system

Scalable service/product system

Stronger hierarchy

Stronger hierarchy

A more credible high-scrutiny presence

A more credible high-scrutiny presence

Governance made legible for the systems moving finance forward.