RAYCOR

RAYCOR

Reframing compliance for the systems shaping modern finance.

Reframing compliance for the systems shaping modern finance.

Reframing compliance for the systems shaping modern finance.

A brand and digital transformation for a New York risk and compliance consultancy operating at the edge of fintech, AI, and emerging regulation.

art firector / Brand Strategy, Identity, UX/UI, Framer / INDUSTRY Fintech & Compliance / 2026

OVERVIEW / CHALLENGE

A system credible to founders, regulators, and institutional partners.

A system credible to founders, regulators, and institutional partners.

RayCor had operator-level regulatory expertise, but its identity and site still signaled conventional consulting. The work needed sharper differentiation and a governance system built for the teams shaping what comes next.

BEFORE

BEFORE — Previous logo white

BEFORE — previous logo color

BEFORE — Previous homepage

BEFORE — about page

BEFORE — AIRE

BEFORE — mtl fasttrack

STRATEGIC SHIFT

From checklists to operational credibility.

From checklists to
operational credibility.

From checklists to operational credibility.

From generic fintech to designed for disruptors.

From generic fintech to designed for disruptors.

From generic fintech to designed for disruptors.

From scattered services to one governance system.

From scattered services to
one governance system.

From scattered services to one governance system.

From static consulting to a scalable product ecosystem.

From static consulting to
a scalable product ecosystem.

From static consulting to a scalable product ecosystem.

BRAND DIRECTION

The identity uses restraint, precision, and systems thinking to project regulator-facing authority without defaulting to the visual language of legacy consulting.

BRAND SYSTEM — Logo, type, color and graphic language

Logo & Key

Logo & Key

Colors

Colors

#FF2DAA

Hot pink

#33E2FF

Turquiose

#3F00DE

Fututistic purple

#000621

SPACE Purple

Typography

Typography

logo

headlines

body text

DIGITAL EXPERIENCE

A modular architecture brings Fractional Executive Oversight, AI & Emerging Risk, Remediation & Response, and Regulatory Infrastructure into a clearer system for complex work.

A modular architecture brings Fractional Executive Oversight, AI & Emerging Risk, Remediation & Response, and Regulatory Infrastructure into a clearer system for complex work.

after — homepage

after — about page

after — AIRE

after — mtl fasttrack

AIRE

AIRE is positioned as a product architecture within RayCor: a governance experience that extends the firm’s expertise into a more scalable, connected offer.

AIRE is positioned as a product architecture within RayCor: a governance experience that extends the firm’s expertise into a more scalable, connected offer.

OUTCOMES

Clearer positioning

Clearer positioning

Scalable service/product system

Scalable service/product system

Stronger hierarchy

Stronger hierarchy

A more credible high-scrutiny presence

A more credible high-scrutiny presence

CLOSE

Governance made legible for the systems moving finance forward.

Governance made legible for the systems moving finance forward.

NEXT PROJECT — Afterglow